Key Investor Signals
Grew from zero to $1M ARR in 10 months.
Sun Flower went from no revenue to $1M ARR in 10 months.
Grew to 100K+ monthly active users in under six months.
The app grew from 200 users to more than 100,000 monthly active users in under six months and expanded to five languages.
Raised $6M+ at a reported $60M valuation, led by Flybridge.
Sun Flower raised more than $6 million at a reported $60 million valuation in a round led by , with and also backing the company.
Other Positive Signals
- Founder previously led growth at , which acquired in 2024.
- Secured employee-access pilots with the Texas Air National Guard and City of San Francisco.
- Users have logged more than 3M sober days in the app.
- Rated 4.9 from 5,500 App Store ratings and 4.7 from 5,460 Google Play reviews.
- Launched Sunflower Clinic in Pennsylvania with licensed therapists and prescribed .
Team
Koby Conrad
CEO & Founder
- First go-to-market hire and tenth employee at Rupa Health, where he built and led the growth organisation from February 2021 to July 2024.
- Reported driving a 4,000% increase in monthly activations at Rupa Health, and growth from a $22M seed valuation to a company worth hundreds of millions.
- Co-founded Room Service, a Y Combinator Summer 2019 company, making Sun Flower his second Y Combinator company.
- Angel investor in more than 50 early-stage startups.
Product
Sun Flower is a sobriety platform combining a free tracker, AI support and access to licensed clinical care. It supports people trying to stop alcohol, nicotine or other addictive behaviours.
Visual sobriety tracking
Each sober day adds a sunflower to the user's timeline, turning progress into a visible record. Users can track milestones, complete CBT-based exercises and reset their quit date after a relapse without losing their account.
A 24/7 AI sponsor
Sam provides always-available support during cravings, setbacks or milestones. The AI is designed to guide users toward human support when needed and is reviewed by medical professionals.
Path from self-guided support to clinical care
The paid app subscription unlocks additional AI support. Sunflower Clinic adds video therapy and prescribed medication through licensed providers, giving users a route into clinical treatment from within the platform.
Market Overview
Addiction remains one of the world's largest treatment gaps. An estimated 400 million people aged 15 and over live with alcohol use disorders. In the United States, 47.2 million people needed substance-use treatment in 2025, yet 84% received no treatment.
Spending is already established across clinical care and consumer software. The US mental health and addiction treatment-centres market was valued at $143.6 billion in 2024, while the global mental health apps market reached $7.48 billion. Digital support can reach people before they enter formal care and remain available between appointments.
People aged 15 and over living with an alcohol-use disorder.
Share of Americans who needed substance-use treatment in 2025 and received none.
Projected market growth from 2024 to 2033.
Projected market growth from 2024 to 2030.
Comparable Outcomes
CRC Health Group
CRC Health Group operated 35 inpatient facilities and 81 treatment centres across 30 states, making it the largest specialised behavioural healthcare provider in the United States. completed its acquisition of CRC in February 2015 for approximately $1.3 billion. CRC had generated about $450 million in revenue during 2014.
LifeStance Health
LifeStance built a national network of virtual and in-person outpatient mental health clinics. It employed more than 3,300 clinicians across psychiatry, psychology and therapy within four years. LifeStance listed on Nasdaq in June 2021 at $18 per share. Its initial public offering covered 40 million shares, raising $720 million at the offer price.
MyFitnessPal
built a calorie and nutrition logging app with a large free user base and a paid premium tier. Under Armour acquired MyFitnessPal in February 2015 for $475 million, when the app had roughly 80 million users.
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Sources
This profile was built from public company materials, ecosystem sources, market references, and professional profiles.